Brand, Content & Media
Brand media with a measurement design attached
Most brand media is sold on reach and defended on faith. We will only propose it with a geo holdout attached, read out of a report you already trust.
Traditional and out-of-home covers billboards, radio, connected TV and digital out-of-home, planned and bought against tight geographic areas. Monte Vista measures it with a geo holdout: branded search volume and non-brand cost per click in exposed ZIP codes compared against a matched holdout, read from the client's own Google Ads account rather than from an agency dashboard.
How we run it
The plays, in order
The geo holdout, read from your own Google Ads
Branded search volume and non-brand CPC in exposed ZIP codes against a matched holdout. The number appears on a report you already read, which is the point: proof of brand media should never depend on our dashboard.
Tight geography beats broad reach
A saturated small box outperforms a thin wide one at the same budget. Recognition needs frequency inside an area someone can actually buy from you.
Device IDs turn a billboard into an audience
Digital out-of-home can return the device IDs exposed to the screens for a small added CPM. Those load as a custom audience for retargeting across display, CTV and social, at a fraction of the board cost, which is the only way exposure becomes addressable.
Promo codes and vanity URLs on everything
So traditional reports like digital. It is imperfect and directional, and we will say so, but it beats the alternative of nothing.
Sized to capacity, timed to a season
Brand spend scoped against operational capacity and timed to a season or event, not spread thin across a year to fill a plan.
- Media plan with tiered budget scenarios
- Planning, buying, trafficking and make-goods
- Creative adapted from the existing library, not made from scratch
- Promo codes and vanity URLs on every placement
- A geo holdout designed before the flight starts
- One post-buy report per flight, with the holdout read
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
How do you prove billboards work?
A geo holdout: branded search volume and non-brand CPC in exposed ZIP codes versus a matched holdout, read from your own Google Ads. If a brand-media proposal does not come with a measurement design, that is a reason to decline it.
What is the minimum budget for out-of-home?
Below roughly $5,000 a month in a metro you cannot buy enough frequency inside a tight enough area for recognition to build. We will tell you to spend it elsewhere rather than sell you a thin plan.
What is DOOH device-ID retargeting?
Digital out-of-home vendors can return the mobile device IDs exposed to a screen for a small added CPM. Those become a custom audience you can retarget across display, CTV and social, which is far cheaper than the board impressions themselves.
Often bought alongside
Paid Search & Paid Social
Google, Microsoft, Meta, LinkedIn, Yelp, Local Services Ads and Performance Max. Ad spend goes direct to your accounts.
Brand Strategy & Creative
Positioning, identity and an ad creative library versioned per channel, fed monthly and retired on performance.
Reporting & Dashboards
One cross-channel report per brand per month. Dated, readable in three minutes, no vendor login.
Next step
Scope traditional & out-of-home in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build