Brand, Content & Media
Creator marketing you can actually attribute
The reason most influencer spend cannot be justified is that nobody wired the tracking before the campaign ran. A unique code per creator, tied to a booked job, changes the conversation entirely.
Monte Vista runs influencer and referral programs with attribution built in: every creator gets a unique promo code or tracked link tied to a booked job, so reporting shows redemptions and cost per booked job rather than reach and engagement. High-performing creator content is then whitelisted and amplified as paid media.
How we run it
The plays, in order
A unique code per creator, tied to a booked job
Not reach, not engagement. Redemptions and cost per booked job. This is the single decision that makes creator spend defensible in a budget meeting.
Sourcing, vetting and contracting
Fit, audience authenticity and genuine category overlap, then rate negotiation, usage rights and disclosure compliance handled properly rather than by DM.
Whitelist the winners into paid
Creator content that performs organically gets run as paid from the creator handle. It enters the feed as a person rather than as an ad, and it consistently outperforms brand-produced creative in the same slot.
Referral partners are a channel too
Agents, adjacent service businesses and community voices, with tracked links and a real payout structure. Referral revenue you did not buy media for changes the unit economics of the whole account.
Rights and disclosure in writing
Usage term, permitted media, exclusivity and FTC disclosure written into every agreement before anything is shot. Sorting this out afterwards is how content becomes unusable.
- Creator sourcing and vetting against your category
- Contracting, rate negotiation and usage rights
- Campaign brief and content calendar
- A unique promo code or tracked link per creator
- Whitelisting and paid amplification of winners
- A referral partner program with tracked links
- Reporting on redemptions, reach and cost per booked job
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
How do you prove influencer marketing worked?
A unique promo code or tracked link per creator, tied to booked revenue. Reporting is redemptions and cost per booked job. Reach and engagement are context, not the result.
Do you pay the creators out of your fee?
No. Creator fees and amplification budget are separate line items paid at cost, never marked up. Our fee covers sourcing, contracting, management and reporting.
What size creators work best?
Usually micro and nano creators with genuine category overlap. A small engaged audience that actually buys your category beats a large one that does not, and it costs a fraction as much to test.
Often bought alongside
Organic Social Media
A fixed monthly post total across defined pillars, platform-native, with community management inside one business day.
Content Production
A capture protocol on the work you already do. One job yields ten to fifteen usable assets.
Paid Search & Paid Social
Google, Microsoft, Meta, LinkedIn, Yelp, Local Services Ads and Performance Max. Ad spend goes direct to your accounts.
Next step
Scope influencer, creator & referral in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build