Measurement & Automation
One report. Every channel. Three minutes.
Not one report per channel, which lets every channel grade its own homework. One report across all of them, which forces the comparison that actually informs a budget decision.
Monte Vista delivers a single monthly cross-channel marketing report per brand rather than one report per channel. It is a dated, self-contained file that needs no login and works forever, it states the methodology and error bar behind every estimated figure, and it is written to be read by a human in about three minutes.
How we run it
The plays, in order
One report, not six
Per-channel reporting lets each channel look good in isolation. A single cross-channel document forces the honest question: given a fixed budget, which line earned the next dollar?
Dated static files, not a dashboard subscription
Every report is a self-contained file in a dated folder. No login, no seat licence, no vendor that can sunset it. It is emailable, it works in five years, and it is a permanent record of what was true that month.
Methodology stated, error bars disclosed
When a platform will not expose a per-unit figure, we say the number is estimated and how it was derived. Disclosing one number's limits is what makes the rest of them credible.
Written for a human
Findings first, tables second, jargon never. If a stakeholder cannot get the story in three minutes, the report has failed regardless of how much data is in it.
- One cross-channel report per brand, every month
- A dated static file you keep, with no login required
- Plain-language findings section at the top
- Methodology and error bars stated on estimated figures
- Month-over-month and year-over-year comparison
- A short list of what we are changing next month, and why
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
Why not a live dashboard?
Live dashboards drift, need logins, and die when a vendor changes its API or its pricing. A dated file is a permanent artefact of what was true that month, it is trivially emailable, and it costs nothing to keep forever. We will build a live dashboard when you genuinely need intra-day numbers.
Can you report on channels you do not manage?
Yes, and we often do. Read access is enough. Cross-channel comparison is only useful if it includes the channels someone else runs.
How long does it take to read?
That is the design constraint: about three minutes for the findings, with the full data underneath if you want it.
Often bought alongside
Conversion Tracking & Attribution
GTM, GA4, click-ID capture into the CRM, offline conversions. The work that makes every other channel measurable.
AI & Marketing Automation
Lead-dispute agents, reporting builders, CRM workflows and custom internal tooling. Built with guardrails, not vibes.
Marketing Audits
A free written teardown of your site, tracking, search and ads. Owner, effort and what it unblocks on every line.
Next step
Scope reporting & dashboards in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build