Demand & Performance
When the buyer asks an AI, be the answer
Traditional SEO wins a blue link. AEO wins the sentence the model actually says back. They overlap, but they are not the same job, and the second one is currently far less contested.
Answer Engine Optimization (AEO) is the practice of structuring content so AI answer engines such as ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand when users ask questions in your category. It combines direct question-and-answer content structure, schema markup, entity consistency across the web, and verified crawler access for AI user agents.
How we run it
The plays, in order
Answer the question in the first fifty words
Answer engines lift self-contained passages. A page that buries its answer under four paragraphs of preamble does not get quoted, however well it ranks. We restructure so every key page opens with a liftable answer.
Schema that describes entities, not just pages
Organization, LocalBusiness, Service, FAQPage, Article and breadcrumb markup, wired consistently so a model can resolve who you are, what you sell and where you operate without guessing.
Entity consistency off-site
Models triangulate. If your name, address, category and description differ across your site, your profiles and the directories that describe you, the model gets a fuzzy entity and cites a competitor with a clean one.
Verify the crawlers can actually reach you
We check GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended against your live server, because a CDN rate limit or a WAF rule will silently make you invisible while robots.txt says you are wide open. We have found exactly this on live sites more than once.
Measure citation, not just ranking
We track whether the engines actually name you on the prompts that matter, and we tell you plainly how that was sampled, because nobody has clean share-of-voice data in this channel yet and pretending otherwise is dishonest.
- AEO readiness audit including live AI-crawler access testing
- Answer-first restructuring of priority pages
- FAQ and question-cluster content built from real queries
- Full schema implementation across templates
- Entity and citation consistency cleanup off-site
- llms.txt and crawler access configuration
- A citation baseline, with the sampling method disclosed
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
What is AEO?
Answer Engine Optimization is structuring your content and markup so AI answer engines cite you when a user asks a question in your category. It is the equivalent of SEO for a world where the answer is generated rather than listed.
Is AEO different from SEO?
They overlap heavily and share most of the technical foundation, but the target differs. SEO wins a ranked link a human clicks. AEO wins a citation inside a generated answer, which rewards self-contained passages, clean schema and consistent entity data far more than it rewards backlinks.
Can you guarantee ChatGPT will cite us?
No, and nobody honestly can. What we can do is remove every reason a model would not cite you, measure whether citations appear on the prompts that matter, and tell you exactly how we sampled it.
How do we know AI crawlers can even reach our site?
We test them directly against your live server. Robots.txt saying yes is not proof. We have found CDN rate limits and WAF rules silently blocking AI crawlers on sites whose robots.txt was completely open.
Often bought alongside
SEO & Local SEO
Technical fixes, intent landing pages, Google Business Profile and a review velocity program that actually runs.
Content Production
A capture protocol on the work you already do. One job yields ten to fifteen usable assets.
Website Design & Development
WordPress builds and rebuilds engineered for speed, search and conversion. No page-builder bloat.
Next step
Scope answer engine optimization in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build