Demand & Performance
The channel with the best margin and the least attention
Owned audience, no media cost, and the highest contribution margin in most accounts. It is also the channel most often left running on a template someone set up three years ago.
Lifecycle marketing is the set of automated email and SMS sequences that move a contact from first touch through purchase and into repeat business. Because it uses an owned audience with no media cost, it usually carries the highest contribution margin of any channel, and it compounds as the list grows rather than resetting each month.
How we run it
The plays, in order
Audit the list before you send to it
A list padded with a bulk import from two years ago will tank deliverability for the engaged core still worth reaching. Sometimes the highest-value first move is sending to fewer people, and we will show you the arithmetic.
Build the flows that run without you
Welcome, abandoned action, post-purchase, win-back, review request, referral. Automated sequences out-earn broadcast campaigns and they do it while nobody is watching.
Deliverability as an engineering problem
SPF, DKIM, DMARC, warm-up, sender reputation, list hygiene, dedicated-versus-shared IP economics. An email that lands in spam had no creative problem.
Segment by behaviour, not by guesswork
Behavioural and lifecycle segments driven by real CRM events, so the send is relevant enough to justify the interruption.
Cadence priced against margin
More sends is not more revenue past a point, and unsubscribes are a permanent cost. We model send cadence against contribution margin rather than against a content calendar.
- List health and deliverability audit
- Lifecycle map: every trigger, audience and exit condition
- Core automated flows built and live
- Templates designed on-brand and tested across clients
- Segmentation wired to real CRM events
- SPF, DKIM and DMARC verified
- Monthly performance and cadence review
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
Which email platforms do you work in?
Klaviyo, HubSpot, GoHighLevel, Mailchimp, Customer.io and most of the common alternatives. We work in whatever you already pay for unless there is a real reason to move.
How often should we email our list?
It depends on margin, not on a content calendar. We model send frequency against contribution per send and unsubscribe cost, and the answer is often fewer, better-targeted sends than the client expected.
Our open rates collapsed. What happened?
Usually a list quality event: a bulk import, a purchased list, or a long silence followed by a large send. It is diagnosable from the send history, and it is fixable, though not overnight.
Often bought alongside
AI & Marketing Automation
Lead-dispute agents, reporting builders, CRM workflows and custom internal tooling. Built with guardrails, not vibes.
Conversion Rate Optimization
Funnel teardowns, landing-page rebuilds and structured testing. Usually the cheapest growth lever you own.
Reputation & Review Velocity
Review acquisition, monitoring and response across Google, Yelp and the platforms your buyers actually read.
Next step
Scope email & lifecycle marketing in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build