Demand & Performance
Paid media that can prove what it did
We would rather run a smaller account honestly than a larger one that cannot show its work. The tracking gets wired first, then we buy.
Monte Vista manages paid search and paid social across Google Ads, Microsoft Ads, Meta, LinkedIn, Yelp Ads, Google Local Services Ads and Performance Max. Fees are a fixed monthly base plus a percentage of spend that steps down as spend rises, so scaling the budget does not scale the fee at the same rate. Ad spend is paid directly to the platforms in the client's own accounts and is never marked up.
How we run it
The plays, in order
Your accounts, your spend, your data
Campaigns are built inside your ad accounts, on your billing, with your data. Ad spend is paid directly to the platforms and is not included in our fee. If we part ways, everything stays with you and nothing needs migrating.
Tracking before buying
We will not launch spend into an account that cannot report on it. If the conversion setup is wrong, fixing it is the first sprint, and it is usually the cheapest performance improvement in the engagement.
The boring work most shops skip
Search-term review, negative-keyword hygiene, Quality Score diagnosis, asset coverage, geo and schedule trimming, placement exclusions. Unglamorous, and it is where wasted spend actually lives.
Creative fed by the content library
Paid without an owned asset library just buys stock creative at a premium. Where we also run content, the ad library gets fed monthly and losers get retired on performance, not on taste.
Local Services Ads, run as its own discipline
LSA is not PPC with a different logo. It has its own licence and insurance verification, its own ranking inputs, and a lead-dispute process that is the difference between paying for wrong-number calls and not paying for them. We handle the verification paperwork, and we dispute the junk leads every week rather than letting them accumulate.
Yelp and Microsoft, where they actually convert
Both get dismissed reflexively and both quietly work for particular categories, usually home services and B2B respectively. We will tell you if yours is not one of them. Where they do work, they are frequently cheaper per booked job than Google because nobody else is bidding seriously.
Sized to what you can actually deliver
Spend gets scoped against operational capacity, not against a budget number. A sold-out calendar reading as bad creative is a reporting failure, not a media one.
A fee that steps down as you grow
The base funds strategy at low spend so nobody is incentivised to inflate a budget, and the percentage steps down as spend rises so scale is shared without a renegotiation.
- Account build or rebuild inside your own ad accounts
- Keyword, audience and placement strategy
- Ad copy, creative direction and asset coverage
- Weekly optimisation passes with a written change log
- Negative-keyword and placement hygiene, continuously
- Landing-page recommendations tied to Quality Score
- Conversion tracking verified before launch
- Local Services Ads verification and weekly lead disputes, where applicable
- Daily automated account monitoring (see Monitoring & Alerting)
- One cross-channel monthly report
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
How is PPC management priced?
A fixed monthly base plus a percentage of ad spend, and that percentage steps down at defined thresholds as spend grows. The effect is that a bigger budget costs proportionally less to manage. Ad spend itself is paid directly to the platforms from your own accounts and is never marked up. You get the exact base and the exact steps in writing before you commit.
Do you mark up ad spend?
No. Spend is paid by you, directly to Google and Meta, on your own billing, in your own accounts. We never touch the media money.
What happens to the accounts if we leave?
Nothing. They are already yours. We work inside your accounts specifically so there is nothing to hand back and no leverage in holding it.
Will you keep our in-house paid search?
If you run it well, keep it. We will feed it rather than take it. Carving out what a client already does well is usually the right answer, and we would rather say so than sell you a line item.
Often bought alongside
Conversion Tracking & Attribution
GTM, GA4, click-ID capture into the CRM, offline conversions. The work that makes every other channel measurable.
Conversion Rate Optimization
Funnel teardowns, landing-page rebuilds and structured testing. Usually the cheapest growth lever you own.
Brand Strategy & Creative
Positioning, identity and an ad creative library versioned per channel, fed monthly and retired on performance.
Next step
Scope paid search & paid social in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build