Questions worth asking any agency

Monte Vista Digital is a full-service digital marketing agency in Phoenix, Arizona. We run measurement and attribution, SEO and AEO, paid search and paid social, web design and development, conversion optimisation, content and organic social, email and lifecycle, reputation management, creator marketing, and AI automation. We are unusual in leading with the measurement work rather than the channels, because the channels are only as honest as the data underneath them.

Two shapes, both quoted in writing before anything starts. Projects are fixed-scope with a fixed fee and a defined end date. Ongoing work is a flat monthly retainer per workstream, month to month after the first 90 days. Paid media adds a percentage of spend that steps down as spend grows, so scaling your budget does not scale our fee at the same rate. Ad spend is always paid directly to the platforms from your own accounts and is never marked up. Tell us the scope and you get a number, not a range.

A free marketing audit. It is a written teardown of your site, tracking, search and ad accounts, with an owner and an effort on every finding. There is no retainer requirement and no obligation afterwards. Most of our retainers started as an audit, and some clients simply take the document and fix things in-house.

No. Retainers run month to month after an initial 90-day period, which exists because almost nothing in marketing can be fairly judged in thirty days. Notice is 30 days in writing. Projects are fixed-scope with a defined end.

You do, and it is in the SOW rather than left to a conversation later. We build inside your ad accounts, your analytics, your CRM and your hosting. Content, raw footage and project files are handed over. There is nothing to migrate because none of it was ever ours.

Answer Engine Optimization is structuring your content and markup so AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews cite you when a buyer asks a question in your category. Traditional SEO wins a ranked link; AEO wins the sentence the model says back. The technical foundations overlap heavily, the target does not, and the second one is currently far less contested.

Both. We work with local service businesses, growing DTC brands, B2B companies and in-house marketing teams. The common thread is not size, it is that the client treats marketing as an investment with a return rather than a cost to defend.

Only if it needs taking over. If you run it well, keep it and we will feed it with better creative, better landing pages and better conversion data. Carving out what a client already does well costs us a line item and is usually the right answer.

The same morning, in most cases. Every account we manage is scanned automatically each day before the working day starts, checking account and billing status, campaigns that have stopped serving, disapproved ads and keywords, and budget pacing against plan. A separate check watches whether your website lead form is still producing submissions, because a form that silently stops while still showing a thank-you page is one of the most expensive failures in marketing and one of the least often caught. Anything still open is repeated in the alert every morning until it is fixed.

One cross-channel report per month, delivered as a dated file that needs no login and works forever. Findings first, in plain language, readable in about three minutes. Where a figure is estimated because a platform will not expose it, we say so and explain how it was derived.

We are based in Phoenix, Arizona, and we work with clients across the United States. Local SEO and out-of-home work is naturally geographic; everything else is not.