Brand, Content & Media
Turn the work you already do into an owned library
The cheapest content in any plan is the work already happening. A camera and a checklist turn a normal Tuesday into three months of assets.
Content production applies a repeatable capture protocol to work a business already performs: arrival, introduction, one soundbite, the work itself, the finish and the handshake. A single job typically yields ten to fifteen usable assets, and one shoot is edited into a hero cut, social cuts, paid cuts, stills and a testimonial card rather than a single output.
How we run it
The plays, in order
A standing capture protocol
The same shot list every time: arrival, intro, one soundbite, the work, the finish, the handshake. Consistency is what makes a shoot day cheap and an editor fast.
Never shoot for one output
Every capture is cut into a hero piece, vertical social cuts, paid cuts, stills and a testimonial card. Shooting for a single deliverable is the most common and most expensive mistake in content.
Two capture days a month, one production day a quarter
Monthly capture keeps the feed current; a quarterly production day with proper crew and setup banks three to four months of evergreen material. The two cadences do different jobs.
You own the raw files
Raw footage, RAW stills and project files are handed over, not retained. An agency that keeps your raws has made you reshoot to re-cut, and that is the opposite of building an owned library.
Customer footage outperforms branded footage
A branded hashtag, a prompt in the post-service follow-up, and usage rights written into the release. Real customer footage beats produced content on most engagement metrics and costs nothing to shoot.
- Documented capture protocol and shot list
- Two capture days a month on live jobs
- One full production day per quarter
- Hero cut, social cuts, paid cuts, stills, testimonial cards
- Captioned and correctly sized per platform
- An organised asset library you own outright
- All raw footage and project files handed over
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
Do we own the raw footage?
Yes. Raw footage, RAW stills and project files are yours and are handed over. We consider agencies retaining raws a trap: it means re-cutting a video later requires reshooting it.
How much content does one shoot day produce?
A typical capture day on live jobs produces ten to fifteen usable assets, which is roughly two to three weeks of social plus paid cuts and stills.
Do you need our customers to be on camera?
It helps enormously, and it requires a signed media release. We supply the release language and build the ask into the job workflow so it is routine rather than awkward.
Often bought alongside
Organic Social Media
A fixed monthly post total across defined pillars, platform-native, with community management inside one business day.
Brand Strategy & Creative
Positioning, identity and an ad creative library versioned per channel, fed monthly and retired on performance.
Influencer, Creator & Referral
Sourcing, contracting, unique promo codes tied to booked jobs, and whitelisting the winners into paid.
Next step
Scope content production in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build