Measurement & Automation
A free audit that tells you what is actually broken
It costs nothing. Every finding carries an owner, an effort estimate, and the one column most audits leave out: what fixing it unblocks. No retainer required, nothing to sign, and no obligation after.
A Monte Vista marketing audit is a free written review of a brand's website, SEO, AEO readiness, page speed, security, analytics tracking and ad accounts. Every finding lists an owner, an effort estimate and what it unblocks, so the client can prioritise the work, hand it to any vendor, or do it in-house. It covers one website, one analytics property and up to two ad accounts, is delivered in five to ten business days, and carries no obligation.
How we run it
The plays, in order
We look at what is live, not what is documented
Every claim in the audit is checked against the running site and the live accounts. Tags are verified against real network traffic, not against a screenshot of the tag manager. If something is meant to fire and does not, we say so and show the request.
Findings get an owner and an effort
Four columns on every row: the item, who does it, how long it takes, and what it unblocks. That last column is the one almost nobody includes, and it is the one that turns prioritisation from an argument into arithmetic.
We disclose the limits of our own numbers
Where a platform will not expose a figure, we say the number is estimated and explain how. Admitting one error bar is what makes every other number in the document believable.
You can hand it to anyone
The audit is yours. Fix it in-house, hand it to your current agency, or hire us. We would rather be the shop that told you the truth for free than the shop that sold you a retainer to find out.
- Written audit document, delivered as a dated static file you keep forever
- Technical SEO and crawl findings, prioritised
- AEO readiness: schema, answer structure, crawler access
- Core Web Vitals and real page-speed diagnosis
- Security and hosting configuration review
- Tracking verification against live network traffic
- Ad account structure, waste and negative-keyword review
- A ranked fix list with owner, effort and what it unblocks
- A 45-minute walkthrough call, with no pitch attached
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
The audit is genuinely free? What is the catch?
There is no catch and there is no obligation, but there is a reason. The audit is the most effective sales asset we have, because a written document that names real problems in your own accounts argues for us better than any pitch deck. Enough people read one and hire us that giving it away is worth more to us than charging for it. If you read it, fix everything yourself and never speak to us again, that is a fair outcome and it has happened.
What is included, and where does free stop?
A free audit covers one website, one analytics property and up to two ad accounts, which fits the large majority of businesses that ask. A multi-property brand with six ad accounts and three sites is real work rather than a sales asset, so that is scoped and quoted like any other project. We tell you which of the two you are before we start, not after.
Is a free audit just a sales pitch in disguise?
It is a sales asset, and we would rather say so than pretend otherwise. What stops it from being a pitch is the format: every finding has an owner and an effort estimate, including the ones you can fix yourself in an afternoon, and we do not remove a finding because it is not something we sell. An audit that only ever concludes hire us would stop working very quickly.
How long does the audit take?
Five to ten business days from kickoff, depending on how many properties and accounts are in scope. We give you the delivery date at the start and we hold it.
Do I have to hire you afterwards?
No. There is no retainer requirement and no obligation. The audit is a standalone product. Plenty of clients take the document, fix things in-house, and come back a year later.
What access do you need?
Read access to Google Analytics, Google Search Console, Google Tag Manager and any ad accounts, plus a read-only login to the site or CMS. If some of that does not exist yet, that is itself a finding.
Often bought alongside
Conversion Tracking & Attribution
GTM, GA4, click-ID capture into the CRM, offline conversions. The work that makes every other channel measurable.
SEO & Local SEO
Technical fixes, intent landing pages, Google Business Profile and a review velocity program that actually runs.
Website Design & Development
WordPress builds and rebuilds engineered for speed, search and conversion. No page-builder bloat.
Next step
Scope marketing audits in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build