Brand, Content & Media
A fixed total, a flexible mix
The commitment is a number of posts a month across defined pillars. The mix flexes with the season; the total does not. That is the only way a content commitment is both unambiguous and adaptable.
Monte Vista manages organic social with a fixed monthly post total allocated across defined content pillars, so the commitment is unambiguous while the mix flexes seasonally. Every asset is built for the platform it runs on rather than cross-posted, and community management responds to comments, DMs and mentions within one business day.
How we run it
The plays, in order
Every post maps to a pillar
Six pillars, adapted per brand: real work and crews, partners and ambassadors, proof points and objection handling, local knowledge, the team, community and events. The mix is what stops a feed becoming a stream of the same photo.
Platform-native, never cross-posted
Vertical video for TikTok and Reels, carousels on Instagram, longer-form on Facebook and LinkedIn. The same asset pushed everywhere underperforms on every platform simultaneously.
A launch surge, then a cadence
A thirty-day surge above the standing cadence at launch establishes presence and trains distribution. Then a steady, predictable rhythm, because algorithms reward consistency more than they reward volume.
Community management is a sales motion
Comments, DMs and mentions answered within one business day. A fast answer in the comments closes business, and engagement is also the signal that tells the platform to keep distributing the post.
A shared calendar you can open anytime
Status, approval state and publish date, visible without asking anyone. No black boxes.
- A fixed monthly post total across defined pillars
- Platform-native assets, captioned and sized per platform
- A shared live content calendar with approval states
- Scheduling and publishing handled end to end
- Community management within one business day
- A UGC collection system with usage rights
- One monthly report tied to business outcomes, not vanity metrics
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
How many posts do we get?
A fixed number every month, agreed up front and written into the SOW. The allocation across pillars flexes with the season; the total does not move.
Which platforms should we be on?
The ones your buyers use, which is usually fewer than you think. We would rather run two platforms properly than five at half attention, and we will say which two.
Do you respond to comments and DMs?
Yes, within one business day during business hours. It is a sales motion as much as a service one, and it is the engagement signal that drives further distribution.
Often bought alongside
Content Production
A capture protocol on the work you already do. One job yields ten to fifteen usable assets.
Influencer, Creator & Referral
Sourcing, contracting, unique promo codes tied to booked jobs, and whitelisting the winners into paid.
Brand Strategy & Creative
Positioning, identity and an ad creative library versioned per channel, fed monthly and retired on performance.
Next step
Scope organic social media in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build