Brand, Content & Media
A brand system that survives contact with ten channels
Identity work that stops at a logo file fails the moment three vendors start producing assets. The deliverable is the system every channel pulls from, not the mark itself.
Brand strategy and creative covers positioning, messaging architecture, naming, visual identity and the ongoing ad creative library. The core deliverable is a single documented brand system every channel and vendor works from, plus a creative library versioned by channel and size, fed monthly and retired on measured performance rather than on preference.
How we run it
The plays, in order
Positioning before decoration
What you are, for whom, against what alternative, and why that is credible. Every visual decision downstream is arbitrary until those four are settled.
One brand system, everywhere
Type scale, colour with measured contrast ratios, logo behaviour, photography direction, motion and voice, documented so a freelancer, a printer and a media vendor all produce the same brand.
Contrast measured, not eyeballed
We measure contrast ratios rather than trusting a screen. A palette that fails on a phone in daylight is a brand problem and an accessibility problem at the same time.
The creative library, versioned and fed
Statics, motion and video cuts, versioned per channel and per size, added to monthly and retired on cost per lead by segment rather than on internal taste.
One concept, cut for every channel
A single idea cut for social, display, video, print and out-of-home. Distinct campaigns per channel cost more and build less recognition.
- Positioning and messaging architecture
- Visual identity system with measured contrast ratios
- Written brand guidelines every vendor can work from
- Templates for the formats you produce most
- An ad creative library, versioned by channel and size
- Monthly creative refresh with a retirement rule
The terms, up front
Nothing you find out at the end
The clauses people usually discover when a relationship ends are the ones we put at the start of it. These apply to every line we sell, this one included.
Term
Month to month after 90 days. Projects are fixed-scope.
Notice
30 days in writing, either direction, no penalty.
Ownership
Accounts, data, content and files are yours. In the SOW.
Ad spend
Paid to the platforms from your accounts. Never marked up.
Common questions
Before you ask
Do we need a rebrand?
Usually not. Most brands we meet need positioning clarity and a documented system, not new artwork. We will tell you when the mark itself is genuinely the problem, and it is rarer than agencies imply.
What do we actually receive?
A written brand system, the source files, templates for the formats you produce most often, and guidelines specific enough that a vendor who has never spoken to us can produce on-brand work.
How often should ad creative be refreshed?
Watch frequency and cost per lead rather than the calendar. When frequency climbs and CPL follows it, the library is stale, and that usually lands somewhere between four and eight weeks on an active account.
Often bought alongside
Content Production
A capture protocol on the work you already do. One job yields ten to fifteen usable assets.
Website Design & Development
WordPress builds and rebuilds engineered for speed, search and conversion. No page-builder bloat.
Paid Search & Paid Social
Google, Microsoft, Meta, LinkedIn, Yelp, Local Services Ads and Performance Max. Ad spend goes direct to your accounts.
Next step
Scope brand strategy & creative in 20 minutes
Tell us what you are working on. We will come back with an honest read on whether this is the right line for you, and a scope and a number if it is.
No retainer requirement · No long contract · You own everything we build